Lucie crafts transformative narratives at the nexus of design, architecture and experiential travel. Her narrative designs embody cultural innovation and nurture our desire for more substance, positive change and vision.

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Editorial concept, strategy and editorial direction for LOST iN Sweat unlocking the world of sports and wellbeing in Amsterdam, Berlin, Copenhagen, London, Paris and Stockholm.
Brand positioning and brand strategy in collaboration with Studio Homburger for matter of course - a design collective from Berlin working at the intersection of design, art and craftsmanship.
Content strategy and content direction, social media campaign planning for the Frame Awards that honor the world best interiors.


In hybrid roles that combine Managing Editor, Creative Strategist and Content Director, she has collaborated with renowned publishers including Birkhäuser, Frame, gestalten and LOST iN. She has also worked alongside creative studios such as Studio Homburger and Studio Lukas Feireiss and globally recognised designers, architects, institutions and brands.

Editorial conception, editorial direction, managing editor for the architecture book 'What if' - a monograph for architecture practice LAVA Laboratory for Visionary Architecture
Content strategy for social media and PR for the digital opening of Laufen Space Berlin, a space for experimentation, presentation and dialogue that explores the bathroom culture of our times.
Creative concept and creative production for Frame Views, a video pilot for the series Creators of Tomorrow featuring designer Germans Ermics.
Editorial management, managing the editorial for design, architecture and art compilations and monographs including Dieter Rams, Autoban Form Function Experience, Monocle Guide to Better Living, Chamber of Curiosity, Imagine Architecture
Analog Glass Brand Positioning and Website Content Strategy


With a deep sense of imagination and intuition, Lucie advises thought leaders on how to build momentum through compelling narratives that elicit cultural authority, artistic expression and audience resonance. Attuned to the pace and voice of digital culture, these specially crafted narratives magnify creative visions and ideas and become influential in a world of constant flux.

Narrative Services

  • Strategic Consulting
    Benchmarking & Positioning
    Narrative & Brand Story Development
    Personal Brand Building
    Thought Leadership Consulting
    Communication Strategy

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    Architects
    Designers
    Creatives
    Companies
    Brands
    Institutions

  • Editorial Curation
    Editorial Consulting
    Editorial Conception & Strategy
    Editorial Direction & Editing

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    Books
    Magazines
    Catalogues
    Digital Publications

  • Content Audit
    Content Curation
    Content Strategy
    Content Direction

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    Websites
    Social Media
    Integrated Campaigns
    White Papers
    Presentations